The platform is rolling out a new feature that permits them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread rollout. This advancement coincides with a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its network identified as artificially created. In total, in excess of 100 m pieces of content are uploaded to the app each day, making clips made by AI a relatively small part of its overall inventory.
User Control Features
Users will be capable of decrease or raise the level of AI content they view by accessing the “manage topic” feature in the application and choosing AI-made media. Further subjects that are already be modified under the filter include current affairs, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s policies mandate content makers to tag “realistic” AI-generated content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This measure is designed to deter users from trying to bypass the tagging system.
Responsible AI Funding
The platform is also establishing a $2m awareness program for professionals and organizations to develop educational content about ethical AI use. This initiative will assist educational bodies dedicated to teaching coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, during debate over plans to cut jobs for numerous content moderators in the UK. It is planning to reduce 439 jobs in its content moderation department in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content before it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
